There’s no doubting today’s cohort of social media superstars, like Gigi Hadid and Kendall Jenner, well and truly embody the current fashion zeitgeist. In fact, their dizzying success at the upper echelons of the industry has had tectonic impacts on both modeling and fashion marketing more broadly. Their blazing success has given rise to a new generation of the supermodel, manufactured via the popularity contest of social media, in which followers equal marketability and success. Unlike their 1990s predecessors, such as Kate Moss and Naomi Campbell, models who steadily climbed to the top with years of editorial shoots and runway shows, a model’s success in fashion today can be instant. The term “influencer” might induce a visible (and audible) cringe from any hardened fashion critic, but there’s no denying this bastardized buzzword has valuable currency in today’s fashion landscape. Models with sizable followings and engaged audiences on their social media accounts are bankable bets for brands, casting directors, and marketers looking to leverage a model’s following for engagement and exposure. In fact, it’s commonplace for casting directors to request models with over 10,000 followers when assembling faces for a runway show. This new era of social media models is a double-edged sword, though. On one hand, the balance of power has shifted and models have become legitimate brands in their own right. Social media has given models an independent voice which previous generations of seen-and-not-heard models never had. However, can fashion ever really claim to be a creative industry if its “model citizens” are simply cast on decisions ruled by financial prudence and the cold, hard numbers of social media followings? Is there any place for progressive ideals, a designer’s artistic vision or radical thinking when it comes to “influencer marketing”? Or can the rise of social media models actually ensure more diversity on fashion’s gilded (and predominantly white) runways? We hit up Dash Hudson, a New York-based visual intelligence platform, to find out who is really the most influential among today’s “influencers”. From social media supermodels like Kendall, Bella, and Gigi, to ‘90s OG’s such as Naomi Campbell and Gisele Bundchen, to authentic it-girls like Hari Nef and Slick Woods, and even bonafide superstars like Rihanna – keep reading to find out who has the most followers, who enjoys the most engagement, and whose following is growing at the quickest rate. 1. Selena Gomez – 121M 2. Kylie Jenner – 94.8M 3. Kendall Jenner- 81.5M 4. Rihanna – 53.8M 5. Gigi Hadid – 34.6M Surprised? We’re not.