Those who regularly browse the social networks may have noticed that for some time now it-girls and web trendsetters like Mira Duma, Anna Dello Russo or Thássia Naves have been wearing traditional Ukrainian outfits, currently all the rage. Some wear them with high heels, some with flats, some opt for minidresses, others for ankle-length numbers. Loose, fresh, colorful, they are the go-to dress on Phuket beaches but also to go shopping in the elegant downtown streets of European capital cities. The setter of this trend is Ukrainian designer Vita Kin, who with her collection called Vyshyvanka by Vita Kin captured the attention of instagrammers who took notice of the traditional clothes of her country. She reworks traditional dresses adjusting them to a boho-chic eccentric mood, adding a Seventies vibe. A perfect fusion of folk style, refinement and modernity that was rapidly embraced by global street style. What makes Vita Kin’s clothes even more desirable is the aura of mystery created by the brand regarding retailers. Each limited-edition garment is hand-embroidered following old Ukrainian techniques.